Design of Strategies for the Implementation and Management of a Complementary Monetary System Using the SWOT-AHP Methodology

Alexandra Lenis Escobar, Ramón Rueda López, Jorge E. García Guerrero and Enrique Salinas Cuadrado
Additional contact information
Alexandra Lenis Escobar: Researcher at “Grupo de Investigación SEJ-588 Economía del Turismo, de la Cultura y del Deporte, Universidad de Córdoba (UCO)”, 14071 Córdoba, Spain
Ramón Rueda López: Department of Statistic, Econometrics, Operational Research, Business Organization and Applied Economics, University of Cordoba, 14071 Córdoba, Spain
Jorge E. García Guerrero: Department of Statistic, Econometrics, Operational Research, Business Organization and Applied Economics, University of Cordoba, 14071 Córdoba, Spain
Enrique Salinas Cuadrado: Statistic Researcher at “Centro de Análisis y Prospectivas Turísticas de Córdoba”, 14071 Córdoba, Spain

Sustainability, 2020, vol. 12, issue 17, 1-23

Abstract: The objective of this research is to contribute to the scientific debate on “complementary monetary systems” (CMSs), what strategies may be the best for allowing the implementation of a CMS in a territory and that optimise the potential that it seems to have to strengthen processes of sustainable local development and urban resilience. For this, the Strengths, Weaknesses, Opportunities and Threats-Analytic Hierarchy Process methodology (SWOT-AHP) has been used, which has allowed us to identify four strategies: (1) build a social, economic and political consensus, (2) create a community observatory for “complementary social monetary systems” (CSMSs), (3) define communication tools for raising awareness and education in ethical finance and (4) promote the alignment of the CSMS with sustainable local development strategies. These strategies have been formulated so that that they can be implemented by any entity, public or private, and for any of the types of CMS that may be part of a CSMS.

Keywords: complementary currencies; sustainability; sustainable development; resilience; SWOT-AHP; strategy (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
https://www.mdpi.com/2071-1050/12/17/6849/pdf (application/pdf)
https://www.mdpi.com/2071-1050/12/17/6849/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:12:y:2020:i:17:p:6849-:d:402942

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().