What Motivates Users to Keep Using Social Mobile Payments?

Dongyan Nan, Yerin Kim, Min Hyung Park and Jang Hyun Kim
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Dongyan Nan: Department of Interaction Science, Sungkyunkwan University, Seoul 03063, Korea
Yerin Kim: Department of Applied Artificial Intelligence, Sungkyunkwan University, Seoul 03063, Korea
Min Hyung Park: Department of Applied Artificial Intelligence, Sungkyunkwan University, Seoul 03063, Korea
Jang Hyun Kim: Department of Interaction Science, Sungkyunkwan University, Seoul 03063, Korea

Sustainability, 2020, vol. 12, issue 17, 1-13

Abstract: Due to the rapid diffusion of social mobile payment (SMP), the current research explores the post-adoption behavior of SMP users. It proposes a research model to determine the core predictors of users’ continuance intentions to use SMPs. Through the analysis of survey data from South Korea, it indicates that satisfaction strongly and positively affects users’ continuance intentions. Moreover, satisfaction is influenced by perceived usefulness (PU), security, and enjoyment. Interestingly, although perceived ease of use (PEU) does not directly affect satisfaction, it can indirectly influence satisfaction via users’ PU and perceived enjoyment. Furthermore, perceived ubiquity has strong effects on users’ PU and PEU. The study also discusses meaningful implications, and provides suggestions for future studies.

Keywords: social mobile payment; technology acceptance; enjoyment; security; ubiquity; sustainable development (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

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