Farm Differentiation Strategies and Sustainable Regional Development

Branko Mihailović, Ivana Radić Jean, Vesna Popović, Katica Radosavljević, Biljana Chroneos Krasavac and Aleksandra Bradić-Martinović
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Branko Mihailović: Institute of Agricultural Economics, Volgina 15, 11 000 Belgrade, Serbia
Ivana Radić Jean: CIRAD, Agricultural Research for Development, Avenue Agropolis, 34398 Montpellier, CEDEX 5, France
Vesna Popović: Institute of Agricultural Economics, Volgina 15, 11 000 Belgrade, Serbia
Katica Radosavljević: Faculty of Economics, Kamenička 6, 11 000 Belgrade, Serbia
Biljana Chroneos Krasavac: Faculty of Economics, Kamenička 6, 11 000 Belgrade, Serbia
Aleksandra Bradić-Martinović: Institute of Economic Sciences, Zmaj Jovina 12, 11 000 Belgrade, Serbia

Sustainability, 2020, vol. 12, issue 17, 1-19

Abstract: The paper examines differentiation business strategies in food production in Brani?evo-Podunavlje region (Serbia). The research methodology includes survey research focused on the producers engaged in the production of value-added agricultural products, which have a greater potential for differentiation and branding. A range of survey indicators enable farmers and entrepreneurs of differentiated products to emphasize key success factors, detect barriers, and generate business ideas and innovations. Survey research was conducted in the period December 2018–January 2019, among 67 farmers, legal entities, and unincorporated enterprises−producers of high-quality niche food products in Brani?evo–Podunavlje region. Results of the research indicated vegetable and fruit processing, beekeeping, and milk processing as sectors of the most promising value-added food products, including those that form the region’s basket of products. The study’s findings should contribute to the development of differentiated business models in the food sector and strengthening their role in smart regional development.

Keywords: agriculture; food products; differentiation (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:12:y:2020:i:17:p:7223-:d:408512

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