How Zoomers’ Eating Habits Should be Considered in Shaping the Food System for 2030—A Case Study on the Young Generation from Romania

Robert Bumbac, Magdalena Bobe, Roxana Procopie, Rodica Pamfilie, Smaranda Giușcă and Calcedonia Enache
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Robert Bumbac: The Faculty of Business and Tourism, Bucharest University of Economic Studies, 41 Dacia Blvd., District 1, 010404 Bucharest, Romania
Magdalena Bobe: The Faculty of Business and Tourism, Bucharest University of Economic Studies, 41 Dacia Blvd., District 1, 010404 Bucharest, Romania
Roxana Procopie: The Faculty of Business and Tourism, Bucharest University of Economic Studies, 41 Dacia Blvd., District 1, 010404 Bucharest, Romania
Rodica Pamfilie: The Faculty of Business and Tourism, Bucharest University of Economic Studies, 41 Dacia Blvd., District 1, 010404 Bucharest, Romania
Smaranda Giușcă: The Faculty of Business and Tourism, Bucharest University of Economic Studies, 41 Dacia Blvd., District 1, 010404 Bucharest, Romania
Calcedonia Enache: The Faculty of Business and Tourism, Bucharest University of Economic Studies, 41 Dacia Blvd., District 1, 010404 Bucharest, Romania

Sustainability, 2020, vol. 12, issue 18, 1-18

Abstract: Is the Food System prepared for 2030? Considering that Zoomers (Generation Z) will be the largest global cohort in the world at that time, the purpose of the study is to identify what can be learned now from their eating habits to diversify and create a more resilient Food System prepared for the future. Researchers have discovered that the Food System should encourage sustainable and healthier food production by empowering a resilient local production. These changes are aligned with Zoomer preferences for local and organic food, considering their moral, ethical, and economic implications. To gather data, a quantitative investigation was performed among university students from Romania using an online survey in which 343 responses were recorded. A direct logistic regression was performed, similar to the one presented by Wilson and Lorenz (2015), to assess the impact of factors on the changing eating habits of Zoomers. The results showed significant changes in the diet of Zoomers who are facing an increased internationalization of the food consumption; they seek convenience but are also more eager to consume healthy food. For a more resilient Food System, special importance should be given to these preferences, through local and organic production, improving delivery methods, and enhancing the food experience in a responsible and ethical manner in order to prepare it for the next majoritarian cohort. These findings can be further developed by adapting the current Food System to emerging food eating habits and also by addressing how Zoomers’ food choices can improve the environmental impact of the Food System.

Keywords: Food System; eating habits; young generation; Zoomers; dietary patterns; trends; food consumption data; Zoomers’ food (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

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