Exploring the Factors of Cooperation between Artists and Technologists in Creating New Media Art Works: Based on AHP

Min Li, Tsung-Chih Hsiao and Chih-Cheng Chen
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Min Li: School of Arts, Southeast University, Nanjing 211189, China
Tsung-Chih Hsiao: School of Arts, Southeast University, Nanjing 211189, China
Chih-Cheng Chen: Department of Industrial Engineering and Management, Chaoyang University of Technology, Taichung 413310, Taiwan

Sustainability, 2020, vol. 12, issue 19, 1-22

Abstract: The deeper the combination of art and technology, the more extensive the cooperation between artists and technologists. In many cases, the creation of New Media Art requires the cooperation of artists and technologists. However, since New Media Art is an emerging art form, the process of cocreating New Media Art between the two is at the exploration stage. Especially in areas with underdeveloped New Media Art and underdeveloped technology, there exist many problems in the cooperation between the two, such as a lack of complete understanding of the factors involved in the cooperation process and a lack of reasonable planning for the cooperation process. Therefore, this study analyzes the factors that affect the collaboration process between the two creating New Media Art. Common factors are collected from the literature and then added or deleted after expert opinions. Then, analytical hierarchy process (AHP) method is applied to get the weight of each factor and understand the influence degree of the factor. The research results show that there are relatively fixed factors influencing the collaboration process between artists and technologists in creating New Media Art, and various factors have different degrees of influence on cooperation. Therefore, in the process of cooperation between the two parties, more emphasis should be placed on the factors of cooperation, which makes the cooperation more scientific.

Keywords: artists; scientific and technological workers; New Media Art; cooperation process; AHP (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
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