Factors Influencing the Tourist’s Future Intentions in Small-Scale Sports Events

José Miguel Vegara-Ferri, José María López-Gullón, Irena Valantine, Arturo Díaz Suárez and Salvador Angosto
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José Miguel Vegara-Ferri: Department of Physical Activity and Sport, Faculty of Sport Sciences, University of Murcia, 30720 Santiago de la Ribera, Spain
José María López-Gullón: Department of Physical Activity and Sport, Faculty of Sport Sciences, University of Murcia, 30720 Santiago de la Ribera, Spain
Irena Valantine: Department of Sport and Tourism Management, Lithuanian Sports University, LT- 44221 Kaunas, Lithuania
Arturo Díaz Suárez: Department of Physical Activity and Sport, Faculty of Sport Sciences, University of Murcia, 30720 Santiago de la Ribera, Spain
Salvador Angosto: Department of Physical Activity and Sport, Faculty of Sport Sciences, University of Murcia, 30720 Santiago de la Ribera, Spain

Sustainability, 2020, vol. 12, issue 19, 1-18

Abstract: Small-scale sports events are a good strategy for communities seeking to attract visitors and are one of the major attractions of sustainable sports tourism. The aim of this study to determine which factors influence the future intentions of the tourist involved in small-scale sports events. The sample was composed of 236 subjects who participated in a half-marathon in Spain. The results of the Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA) provide support for the applicability of the tourists’ perception questionnaire in the context of sports events. The results of both validity (convergent and discriminant) and reliability (internal consistency) analyses were satisfactory. The results indicated that this scale had 18 items distributed in six factors (communication, staff, electronic wordofmouth, destination image, satisfaction and future intentions). The proposal model revealed that satisfaction is a mediated factor between staff and destination image with future intentions of repeating the event. Electronic word of mouth and satisfaction were influencing factors that predicted the tourists’ future intentions. This finding suggests that this questionnaire can be a useful tool in measuring tourist perception on a small-scale sports events scale, allowing a better understanding of the reasons that lead a tourist to select a certain destination and sports event.

Keywords: SEM; CFA; tourism perception; sustainable tourism; non-mega event (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:12:y:2020:i:19:p:8103-:d:422461

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