How Sport Tourism Event Image Fit Enhances Residents’ Perceptions of Place Image and Their Quality of Life

Bryan Cheng-Yu Hsu, Yu-Feng Wu, Hsin-Wei Chen and Man-Lai Cheung
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Bryan Cheng-Yu Hsu: Educational & Student Affairs Division, Wude Primary School, Penghu 880, Taiwan
Yu-Feng Wu: Graduate Institute of Sport, Leisure and Hospitality Management, National Taiwan Normal University, Taipei 106, Taiwan
Hsin-Wei Chen: Graduate Institute of Sport, Leisure and Hospitality Management, National Taiwan Normal University, Taipei 106, Taiwan
Man-Lai Cheung: Department of Marketing, The Hang Seng University of Hong Kong, Shatin, Hong Kong

Sustainability, 2020, vol. 12, issue 19, 1-14

Abstract: This study developed an exploration model for sport event image fit to predict and explain the place image and quality of life in order to achieve sustainable development goals in rural communities. To validate the model, 294 valid resident responses from a rural community that hosted a sporting event in Taiwan were analyzed with partial least squares structural equations modeling (PLS-SEM). The results showed that image fit contributes to the social environment, entertainment services, and quality of life; four place image dimensions had a significantly positive effect on quality of life. The exploration model was validated, contributing to the knowledge related to Sustainable Development Goals 3 and 11.

Keywords: sport tourism events and sustainability; place image; QOL in a community; SDGs (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

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