The Impact of Individual Motivations and Social Capital on the Continuous Usage Intention of Mobile Social Apps

Sangjae Lee and Byung Gon Kim
Additional contact information
Sangjae Lee: College of Business Administration, Sejong University, Seoul 05006, Korea
Byung Gon Kim: Department of Business Administration, Namseoul University, Cheonan 31020, Korea

Sustainability, 2020, vol. 12, issue 20, 1-30

Abstract: Mobile social apps have experienced enormous growth as online personal networking media. Social exchange theory (for individual motivation), theories of collective action and social capital theory (for social capital) can be applied in order to understand how an individual’s behavior may exert effects on or receive influences from other users with regard to the continuance usage intention of mobile social apps. This study examines individual motivations and social capital affecting relationship quality in terms of trust in and satisfaction with mobile social apps and how these factors influence continuance usage intentions of mobile social apps. An online survey is used to collect 320 responses from users of mobile social apps. Our results indicate that promotional motivation and innovativeness affect relationship quality levels. Maintaining relational enhancement, social homogeneity, and social identity along with service usefulness have effects on the relationship quality level, which in turn affects continuance usage intention. Given the lack of studies regarding the application of the theories of collective action and social capital to gain a better understanding of continuance usage intentions, this study provides additional insight into how individual motivations and social capital affect continuous usage.

Keywords: mobile social apps; individual motivations; social capital; relationship quality; attitude toward use of social apps; the continuance usage intention of social apps (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

Downloads: (external link)
https://www.mdpi.com/2071-1050/12/20/8364/pdf (application/pdf)
https://www.mdpi.com/2071-1050/12/20/8364/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:12:y:2020:i:20:p:8364-:d:426470

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().