The Impacts of Fear and Uncertainty of COVID-19 on Environmental Concerns, Brand Trust, and Behavioral Intentions toward Green Hotels

Yufan Jian, Irina Y. Yu, Morgan X. Yang and Kevin J. Zeng
Additional contact information
Yufan Jian: College of Management, Shenzhen University, Shenzhen 518060, China
Irina Y. Yu: School of Hotel and Tourism Management, The Chinese University of Hong Kong, Hong Kong, China
Morgan X. Yang: Department of Marketing, The Hang Seng University of Hong Kong, Hong Kong, China
Kevin J. Zeng: Department of Marketing, The Hang Seng University of Hong Kong, Hong Kong, China

Sustainability, 2020, vol. 12, issue 20, 1-14

Abstract: This study aimed to investigate the impacts of COVID-19 on the hospitality industry. We examined the interplay between consumers’ fear and uncertainty of COVID-19, their trust in green hotel brands, and their behavioral intentions in relation to staying at green hotels. Analysis of 613 completed responses to a survey instrument revealed that fear and uncertainty of COVID-19 have increased consumers’ environmental concerns and green hotel brand trust, which in turn have promoted their willingness to pay more and willingness to make sacrifices to stay at green hotels. The paper contributes to research on green consumption behavior in the hotel industry during the COVID-19 pandemic.

Keywords: COVID-19; environmental concerns; green hotel consumption (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (18)

Downloads: (external link)
https://www.mdpi.com/2071-1050/12/20/8688/pdf (application/pdf)
https://www.mdpi.com/2071-1050/12/20/8688/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:12:y:2020:i:20:p:8688-:d:431677

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().