Tourist Renewal as a Strategy to Improve the Competitiveness of an Urban Tourist Space: A Case Study in Maspalomas-Costa Canaria

José M. Sanabria Díaz, Teresa Aguiar Quintana and Yazmina Araujo Cabrera
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José M. Sanabria Díaz: Department of Public Law, University of Las Palmas de Gran Canaria, 35017 Las Palmas de Gran Canaria, Spain
Teresa Aguiar Quintana: Department of Tourism, Economy and Management, University of Las Palmas de Gran Canaria, 35017 Las Palmas de Gran Canaria, Spain
Yazmina Araujo Cabrera: Department of Tourism, Economy and Management, University of Las Palmas de Gran Canaria, 35017 Las Palmas de Gran Canaria, Spain

Sustainability, 2020, vol. 12, issue 21, 1-24

Abstract: The reclassification of accommodation for tourism, understood as the change of tourist category or classification in terms of accommodation activity, is put forward as one of the ways to increase competitiveness in any establishment. So, recent regulation on planning, renovation and modernization of Tourism in Canary Islands established the need to increase the classification of the accommodation offering by restoring degraded tourist areas and renovating different public and private infrastructures. Using a case study methodology in this paper, the characteristics of the rehabilitation process undertaken in different touristic establishments of the coast of Gran Canaria, are analyzed, more specifically in Maspalomas-Costa Canaria destination. Comparative analysis of these cases presenting it as a rehabilitation model that allowed it to re-join the market, benefiting from the urban incentives policies through the upgrading strategy, increasing the quality and quantity of the services offered.

Keywords: tourism facilities; renovation; competitiveness; urban planning; density; obsolescence (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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