Sustainable Development of Entrepreneurial Orientation through Social Drivers

Purevdulam Altantsetseg, Alaleh Dadvari, Tsevegjav Munkhdelger, Gerelt-Od Lkhagvasuren and Massoud Moslehpour ()
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Purevdulam Altantsetseg: Graduate School, Mongolian National University, Ulaanbaatar 14210, Mongolia
Alaleh Dadvari: Department of Business Administration, National Central University, Zhongli, Taoyuan 320317, Taiwan
Tsevegjav Munkhdelger: Graduate School, Mongolian National University, Ulaanbaatar 14210, Mongolia
Gerelt-Od Lkhagvasuren: Department of Education, Mongolian National University, Ulaanbaatar 14210, Mongolia

Sustainability, 2020, vol. 12, issue 21, 1-19

Abstract: Given that social dilemmas such as climate change, unemployment, and public health are growing globally, recognition of social drivers related to sustainable development while generating social impact is of particular interest to professionals and academics. This study aims to highlight the antecedents of sustainable social impact. Thus, we evaluate the association between entrepreneurial orientation and social impact through the mediation effects of social factors named social drivers, including service innovation, social innovation, and social value orientation. The data collection is from the service and non-service industries in Taiwan. A total of 270 samples consisting of employees, managers, SME owners, and CEOs is used. We employed structural equation modeling (SEM) to test the proposed hypotheses. Research findings indicate entrepreneurial orientation is a determining factor of sustainable innovation that not only renders entrepreneurially strategic dispositions of an organization but also significantly contributes to generating drastic social impact. In particular, entrepreneurs are found to be more proactive in solving problematic social issues through their entrepreneurial characteristics. Statistical findings support that all direct effects, besides partial and full mediation, are proved, which reveals the transformative potential of selected social drivers. Altogether, research findings provide exciting insights into entrepreneurship knowledge, innovation, and value assumptions in the social context. We further discuss theoretical and practical implications.

Keywords: entrepreneurial orientation (EO); social innovation (SoIn); service innovation (SeIn); social value orientation (SVO); social impact (SoIm); Taiwan (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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