Towards a Sustainable Society through Emerging Mobility Services: A Case of Autonomous Buses

Kenichiro Chinen, Yang Sun, Mitsutaka Matsumoto and Yoon-Young Chun
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Kenichiro Chinen: College of Business Administration, California State University, Sacramento, CA 95819, USA
Yang Sun: College of Graduate Studies, California Northstate University, Elk Grove, CA 95757, USA
Mitsutaka Matsumoto: Advanced Manufacturing Research Institute, National Institute of Advanced Industrial Science and Technology (AIST), Tsukuba 305-8654, Japan
Yoon-Young Chun: Research Institute of Science for Safety and Sustainability, National Institute of Advanced Industrial Science and Technology (AIST), Tsukuba 305-8569, Japan

Sustainability, 2020, vol. 12, issue 21, 1-20

Abstract: The topic of emerging mobility services has quickly received attention from scholars and media in recent years. Mobility services employing autonomous buses in transport systems is one such example. Mobility services using emerging technologies are expected to create social, economic, and environmental benefits. However, the potential benefits of emerging mobility services using autonomous technology will not be realized unless self-driving vehicles are accepted and used by many passengers. The recent worldwide pandemic caused us to recognize the benefits of autonomous technologies. This pretest-and-posttest designed research examines the predictors of willingness to ride autonomous buses in a closed environment. The results of this study indicate that a combination of factors, such as societal benefits, attitude and technology adoption, directly and indirectly influence an individual’s acceptance of autonomous buses. This study finds that passengers’ willingness to use emerging mobility services after a sample riding experience is higher than before having a sample riding experience.

Keywords: emerging mobility services; innovation; autonomous bus; consumer acceptance (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
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