Wine Routes and Sustainable Social Organization within Local Tourist Supply: Case Studies of Two Italian Regions

Emilio Chiodo, Luigi Giordano, Jody Tubi and Rita Salvatore
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Emilio Chiodo: Faculty of Bioscience and Technology for Food, Agriculture and Environment, University of Teramo, Via Balzarini, 1, 64100 Teramo, Italy
Luigi Giordano: Vocational School for Catering and Hotel “Di Poppa-Rozzi” of Teramo, Via F. Barnabei 2, 64100 Teramo, Italy
Jody Tubi: Business analyst, Vertiv Italia, Via Leonardo da Vinci 8, 35028 Piove di Sacco (PD), Italy
Rita Salvatore: Faculty of Bioscience and Technology for Food, Agriculture and Environment, University of Teramo, Via Balzarini, 1, 64100 Teramo, Italy

Sustainability, 2020, vol. 12, issue 22, 1-18

Abstract: This paper is aimed at investigating wine companies’ perceptions and attitudes towards the role of wine routes as an actual tool to improve their tourist attractiveness and sustainable tourism on a territorial level. Through a comparative approach, some wineries from the Italian regions of Abruzzo and Tuscany have been surveyed and in-depth-interviews to key local stakeholders have been conducted. The aim of the survey is to investigate the companies’ perception about wine tourists’ characteristics and wine route management. Through a multivariate analysis, the reasons behind wineries’ satisfaction/discontent have been analyzed. The findings identify a close relation between the complexity of the services offered, the companies’ involvement in the wine routes management and their satisfaction about the results obtained. The more complex the services are, the more satisfied the companies. The comparative analysis of the strengths and weaknesses pointed out by the wineries’ keepers has allowed some general considerations about the tools to use for the improvement of wine routes management. In a broader sense, the wineries’ direct involvement both in investment and in governance appears to be key in the success of the routes as a model for local tourism development.

Keywords: wine routes; network approach; social organization; multivariate analysis; wine tourism (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:12:y:2020:i:22:p:9388-:d:443434

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