Cell-Based Meat and Firms’ Environmental Strategies: New Rationales as per Available Literature

Germano Glufke Reis, Marina Sucha Heidemann, Katherine Helena Oliveira de Matos and Carla Forte Maiolino Molento
Additional contact information
Germano Glufke Reis: School of Business Administration, Federal University of Paraná, Av. Prefeito Lothário Meissner, 632, 80210-170 Curitiba, Brazil
Marina Sucha Heidemann: Animal Welfare Laboratory, Federal University of Paraná, Rua dos Funcionários, 1540, 80035-050 Curitiba, Brazil
Katherine Helena Oliveira de Matos: The Good Food Institute Brazil, Avenida Paulista, 807, cj. 2315, 01311-100 São Paulo, Brazil
Carla Forte Maiolino Molento: Animal Welfare Laboratory, Federal University of Paraná, Rua dos Funcionários, 1540, 80035-050 Curitiba, Brazil

Sustainability, 2020, vol. 12, issue 22, 1-16

Abstract: Higher demand for meat production and limited inputs, as well as environmental and animal ethics issues, are bringing alternative protein sources to the market, such as cell-based meat (CBM), i.e., meat produced through cell culturing, without involving animal raising and killing. Although the potential social and environmental benefits of the technology have been recently addressed in the blossoming CBM literature, little has been discussed about the possible implications for the environmental strategies of firms that are entering the new cell-based production chain. Thus, drawing on the theoretical framework of competitive environmental strategies and a systematic review of the literature, we discuss prospects for cell-based meat regarding the possible adoption of environmental strategies by firms that are entering the CBM chain. The technology may be considered a potential means for mitigating most of the environmental impacts of large-scale meat production, e.g., extensive land use and greenhouse gas emissions. We discuss how such benefits and consumer attitudes towards cultivated meat could encourage the adoption of environmental strategies by firms, and the roles that value chain firms are likely to play in those strategies in the future.

Keywords: cell-based meat; environmental strategies; startup; value chain (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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