Validating the Pro-Environmental Behavior Task in a Japanese Sample

Florian Lange and Shimpei Iwasaki
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Florian Lange: Behavioral Engineering Research Group, Faculty of Economics and Business, KU Leuven, 3000 Leuven, Belgium
Shimpei Iwasaki: Department of Environmental Science, Fukuoka Women’s University, Fukuoka 813-8529, Japan

Sustainability, 2020, vol. 12, issue 22, 1-12

Abstract: Controlled experimentation is critical for understanding the causal determinants of pro-environmental behavior. However, the potential of experimental pro-environmental behavior research is limited by the difficulty to observe pro-environmental behavior under controlled conditions. The Pro-Environmental Behavior Task (PEBT) was developed to address this limitation by facilitating the experimental analysis of pro-environmental behavior in the laboratory. Previous studies in Belgian samples have already supported the validity of the PEBT as a procedure for the study of actual pro-environmental behavior. Here, we aimed for a cross-cultural replication of this finding in a sample of N = 103 Japanese college students. Along the lines of previous studies, we found PEBT choice behavior to be sensitive to within-subject manipulations of its behavioral costs and environmental benefits. This implies that participants take these consequences into account when choosing between PEBT options. In addition, we showed, for the first time, that such consequence effects can also be detected in a less powerful between-subjects design. These results support the generality of consequence effects on PEBT choice behavior as well as the validity and utility of the PEBT for use in samples from different cultural backgrounds.

Keywords: pro-environmental behavior; conservation (ecological behavior); validation; consequences; Pro-Environmental Behavior Task (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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