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Formulating Service-Oriented Strategies for Servitization of Manufacturing Companies

Mar’atus Sholihah, Tatsuru Maezono, Yuya Mitake and Yoshiki Shimomura
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Mar’atus Sholihah: Department of Systems Design, Tokyo Metropolitan University, Tokyo 191-0065, Japan
Tatsuru Maezono: Department of Systems Design, Tokyo Metropolitan University, Tokyo 191-0065, Japan
Yuya Mitake: Department of Systems Design, Tokyo Metropolitan University, Tokyo 191-0065, Japan
Yoshiki Shimomura: Department of Systems Design, Tokyo Metropolitan University, Tokyo 191-0065, Japan

Sustainability, 2020, vol. 12, issue 22, 1-30

Abstract: Servitization requires the acquisition and development of service-oriented capabilities. Research has contributed considerably to the investigation of the necessary capabilities for successful servitization and the introduction of numerous service-based capabilities. However, previous studies typically focus on proposing a general set of capabilities or processes for servitization. There is limited knowledge of how a manufacturing company can identify the necessary capabilities and plan the corresponding development actions following its servitization context. Through two phases of a case study, this research proposes a service-oriented strategy formulation method. The method supports the analysis of manufacturing companies’ servitization contexts that lead to appropriate identification of the necessary capabilities for successful servitization. This method further guides the formulation of service-oriented strategies as the strategic logic in how manufacturing companies implement servitization, including the corresponding actions to develop the required capabilities. Finally, the application in a Japanese office machinery manufacturer illustrates the applicability and usability of the proposed method in facilitating the formulation of service-oriented strategies for the servitization of manufacturing companies.

Keywords: servitization; servitization context; capabilities; service-oriented strategy; case study (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

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