The Effect of Countries’ Health and Environmental Conditions on Restaurant Reputation

Manuel A. Fernández-Gámez, José António C. Santos, Julio Diéguez-Soto and Juan A. Campos-Soria
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Manuel A. Fernández-Gámez: Department of Finance and Accounting, Campus El Ejido, University of Málaga, 29071 Málaga, Spain
José António C. Santos: CinTurs—Research Centre for Tourism Sustainability and Wellbeing, 8005-139 Faro, Portugal
Julio Diéguez-Soto: Department of Finance and Accounting, Campus El Ejido, University of Málaga, 29071 Málaga, Spain
Juan A. Campos-Soria: CinTurs—Research Centre for Tourism Sustainability and Wellbeing, 8005-139 Faro, Portugal

Sustainability, 2020, vol. 12, issue 23, 1-14

Abstract: Corporate reputation enhancement in the restaurant industry has recently been increasingly driven by the central importance of consumer review websites and customers’ greater awareness of sustainable practices regarding health and the environment. In this context, the research question of the present study was if there is a relationship between health and environmental conditions, and restaurants’ corporate reputation on a country level. Trying to answer this question, the present study sought to analyze the effects of countries’ health and environmental conditions on their restaurants’ corporate reputation, thereby contributing to the existing knowledge about how sustainable environments influence the industry’s competitiveness. The research design included different methodological approaches, and was divided into three main phases: restaurant corporation identification, reputation database design, and results. To this end, reputation data from a consumer review website were gathered for a sample of restaurant corporations and establishments connected to the European countries on the Healthiest Country Index.The methods were based on regression analysis. The results indicate that restaurant reputation improves in healthy, sustainable environments, specifically in countries ranked as the healthiest. These findings provide a better understanding of how aspects related to health and environmental sustainability influence corporate reputation.

Keywords: health; environmental sustainability; corporate reputation; restaurant industry; Europe (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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