Travel Behavior of SME Employees in Their Work Commute in Emerging Cities: A Case Study in Dhaka City, Bangladesh

Nuren Abedin, Md Mahmudur Rahman, Muhammad Ismail Hossain, Kenji Hisazumi and Ashir Ahmed
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Nuren Abedin: Graduate School of Information Science and Electrical Engineering, Kyushu University, Fukuoka 819-0395, Japan
Md Mahmudur Rahman: Global Communication Center, Grameen Communications, Dhaka 1216, Bangladesh
Muhammad Ismail Hossain: Faculty of Business Studies, University of Dhaka, Dhaka 1000, Bangladesh
Kenji Hisazumi: Graduate School of Information Science and Electrical Engineering, Kyushu University, Fukuoka 819-0395, Japan
Ashir Ahmed: Graduate School of Information Science and Electrical Engineering, Kyushu University, Fukuoka 819-0395, Japan

Sustainability, 2020, vol. 12, issue 24, 1-16

Abstract: Corporate employees like to save the time they spend commuting to work. However, public transport in many emerging cities is not scheduled. Only big enterprises can afford scheduled staff buses. Rideshare services (e.g., Uber, Lyft, Pathao) can be a good alternative but are not affordable for every individual. This study aims to design a group rideshare service as a sustainable alternative for potential employees. For that purpose, it is important to know their commuting pattern. A survey was carried out on 314 employees of 20 Small and Medium Enterprises (SMEs) working in one office complex. This paper reports their current travel pattern in terms of distance, cost, time, and mode of transportations to measure their potentiality to use a group rideshare service uniquely designed for a work commute. This paper recommends that employees living within a distance of 2.5–15 km, currently using motorized vehicle for their work commute, who can spend $40 USD a month for work commute and agree to a mutually-determined commuting schedule are the most fitting potential users for an effective and financially sustainable rideshare service for the studied community. The same methodology can be used to obtain the potential ride share users to design a ride share model for other similar communities.

Keywords: SME employees; work commute; rideshare; emerging cities (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
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