Exploring the Experience of Creative Tourism in the Northern Region of Portugal—A Gender Perspective

Paula Remoaldo, Mansour Ghanian and Juliana Alves
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Paula Remoaldo: Landscape, Heritage and Territory Laboratory—Lab2PT, University of Minho, 4710-057 Braga, Portugal
Mansour Ghanian: Landscape, Heritage and Territory Laboratory—Lab2PT, Agricultural Sciences & Natural Resources University of Khuzestan, Ahvaz 63417-73637, Iran
Juliana Alves: Landscape, Heritage and Territory Laboratory—Lab2PT, University of Minho, 4710-057 Braga, Portugal

Sustainability, 2020, vol. 12, issue 24, 1-17

Abstract: Creative tourism is a quite recent tourism segment that has been rapidly diffused all over the world. Nevertheless, studies on this segment were not concerned, until present, with the differences in gender intention, evaluation and the overall satisfaction regarding creative tourism activities. For that, this paper examines these three components from a gender perspective regarding the creative tourism activities developed by CREATOUR pilots in the northern region of mainland Portugal between 2017 and 2019. The methods used were quantitative in nature. Five hundred and ninety-five questionnaires were applied to the participants in the 45 creative tourism activities developed by the 10 pilot institutions selected to join the CREATOUR project (Creative Tourism Destination Development in Small Cities and Rural Areas). The questionnaire used consisted of 31 closed questions aimed at the profile, the motivations, the perception and the evaluation of activities by the participants. It used descriptive statistics and discriminate analysis. The main results show that men and women had similar demographic characteristics (e.g., age and educational level), but they were significantly different in some variables, such as their intention to participate in creative activities, and their evaluation and overall satisfaction with their personal experiences. It is statistically confirmed that, based on their experiences in creative tourism, men and women fall into different clusters.

Keywords: creative tourism; creative activities; gender; Northern Portugal (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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