Sustainable, Smart and Muslim-Friendly Tourist Destinations

Pedro Cuesta-Valiño, Fadoua Bolifa and Estela Núñez-Barriopedro
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Pedro Cuesta-Valiño: Department of Economics and Business Management, University of Alcalá, 28802 Alcalá de Henares, Spain
Fadoua Bolifa: Department of Economics and Business Management, University of Alcalá, 28802 Alcalá de Henares, Spain
Estela Núñez-Barriopedro: Department of Economics and Business Management, University of Alcalá, 28802 Alcalá de Henares, Spain

Sustainability, 2020, vol. 12, issue 5, 1-13

Abstract: Information and Communication Technology (ICT) tools are perfect for developing tourism. Several countries are making an effort to become smart and sustainable tourist destinations, making it easier for tourists to interact with their environment while at the same time improving the quality of life for local people. There are many studies of this process and the benefits it brings, although most of them approach the subject from a western traveler’s point of view. This article aims to study the benefits of being a smart and Muslim-friendly tourist destination. An exploratory study was therefore carried out, including a bibliographical review of over one hundred secondary sources. We analyze the Muslim-friendly online services provided by nine destinations, and one of our principal conclusions is that these online services are of the greatest importance for a destination to be truly Muslim-friendly. We also conclude that such services allow companies to design tailored proposals and promote them through digital channels aimed at Muslim people.

Keywords: smart tourism; IT applications; Muslim-friendly; halal tourism; sustainability; tourist destination (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (18)

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