The Corporate Shared Value for Sustainable Development: An Ecosystem Perspective

Ta-Kai Yang and Min-Ren Yan
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Ta-Kai Yang: Department of International Business Administration, Chinese Culture University, Taipei City 106, Taiwan
Min-Ren Yan: Institute for Innovation Economy, College of Business, Chinese Culture University, Taipei City 106, Taiwan

Sustainability, 2020, vol. 12, issue 6, 1-16

Abstract: While corporate social responsibility (CSR) is prevailing, the concept of creating shared value (CSV) by coordinating business activities and social concerns brings a great opportunity to transforming the business model for sustainable development. To better understand the systems comprising corporate shared value chains would be beneficial to economics, society, and sustainability. This study refers to the ecosystem as the theoretical lens in the exploration of the CSV components and contexts, and takes Macy’s as a focal case. In terms of academic contributions, this study generalizes the CSV components, including markets, social innovations, social performances, new business models, corporate entrepreneurship, and social network support. The research findings contribute to conceptualize and systemize the concept of CSV. In terms of practical contributions, the contexts for the operation of CSV, as summarized by this study, can serve as a template for corporate planning of CSV activities and sustainable development.

Keywords: ecosystem; creating shared value; corporate social responsibility; sustainable development; systems thinking; social innovation (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (12)

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