The Impact of Green Information on the Participation Intention of Consumers in Online Recycling: An Experimental Study

Chang Wang, Tingting Zhu, Hailin Yao and Qiao Sun
Additional contact information
Chang Wang: School of Business, Central South University, Changsha 410083, China
Tingting Zhu: School of Business, Central South University, Changsha 410083, China
Hailin Yao: School of Business, Central South University, Changsha 410083, China
Qiao Sun: School of Business, Central South University, Changsha 410083, China

Sustainability, 2020, vol. 12, issue 6, 1-16

Abstract: The rapid growth of electronic waste around the world has led to increased recycling problems. With the development of information technology, e-commerce has become a new trend in electronic waste recycling. This research designs two experiments to study the effect mechanism of green information on participation intention (PI) for online recycling websites. We found that providing green information can increase the PI of consumers, including environmental knowledge of product recycling (EKPR) and environmental corporate social responsibility (ECSR). Green perceived value (GPV) and green trust (GT) play mediating roles on the impact of green information on PI. In addition, the recycling platform reputation (RPR) plays a moderating role in the effect of ECSR on GT. Theoretical and managerial implications, along with avenues for future research, are discussed.

Keywords: online recycling; participation intention; green information; stimulus-organism-response model; platform reputation (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (9)

Downloads: (external link)
https://www.mdpi.com/2071-1050/12/6/2498/pdf (application/pdf)
https://www.mdpi.com/2071-1050/12/6/2498/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:12:y:2020:i:6:p:2498-:d:335745

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().