Technology Characteristics, Stakeholder Pressure, Social Influence, and Green Innovation: Empirical Evidence from Chinese Express Companies

Hao Zhang, Jie He, Xiaomeng Shi, Qiong Hong, Jie Bao and Shuqi Xue
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Hao Zhang: Jiangsu Key Laboratory of Urban ITS, Jiangsu Province Collaborative Innovation Center of Modern Urban Traffic Technologies, School of Transportation, Southeast University, Nanjing 211189, China
Jie He: Jiangsu Key Laboratory of Urban ITS, Jiangsu Province Collaborative Innovation Center of Modern Urban Traffic Technologies, School of Transportation, Southeast University, Nanjing 211189, China
Xiaomeng Shi: Jiangsu Key Laboratory of Urban ITS, Jiangsu Province Collaborative Innovation Center of Modern Urban Traffic Technologies, School of Transportation, Southeast University, Nanjing 211189, China
Qiong Hong: Business School, Huaian Vocational College of Information Technology, Huaian 223003, China
Jie Bao: Civil Aviation College, Nanjing University of Aeronautics and Astronautics, Nanjing 211106, China
Shuqi Xue: School of Modern Posts, Xi’an University of Posts and Telecommunications, Xi’an 710061, China

Sustainability, 2020, vol. 12, issue 7, 1-19

Abstract: Over the past decade, the rapid development of e-commerce and express industries in China has resulted in huge environmental costs. Compared with manufacturing industries, the values of green innovation are less recognized in logistics industries. To promote the green practices in logistic enterprises, it is imperative to have a thorough understanding of the determinants of green innovation adoption. To this end, this paper performs an empirical investigation into the intentions to adopt green innovation from 196 Chinese express companies. The determinant variables were constructed from the perspective of technology characteristics (perceived green usefulness and perceived integration ease of use), stakeholder pressure (government, customer, and platform pressures), and social influence. Then, a 20-item scale was designed based on the literature review and expert opinions. The results revealed the significant positive effects of technology characteristics and social influence on the intentions to adopt green innovation. Meanwhile, only the platform pressure was significant with the adopting intentions among the variables from stakeholder pressure. Moreover, variables from technology characteristics were found to have meditation effects between social influence and adopting intentions. Based on the findings, theoretical and practical implications are proposed to promote the green and sustainable development of express companies in China.

Keywords: express companies; green innovation; technology adoption; e-commerce (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (11)

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