Competitive Structure of Accommodations in a Traditional Japanese Hot Springs Tourism Area

Shohei Kurata and Yasuo Ohe
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Shohei Kurata: Department of Agribusiness Management, Tokyo University of Agriculture, Tokyo 156-8502, Japan
Yasuo Ohe: Department of Agribusiness Management, Tokyo University of Agriculture, Tokyo 156-8502, Japan

Sustainability, 2020, vol. 12, issue 7, 1-15

Abstract: This paper investigates the competitive structure of prices in a traditional hot springs resort area in Japan from a spatial econometric perspective. This perspective has not been addressed in hot springs—or “onsen” in Japanese—tourism areas, which have been gradually losing momentum due to the ageing of operators and diversification of leisure activities. The study area is one of the three oldest hot springs in Japan, the Dogo Onsen area in Matsuyama, where hotels and ryokans are clustered. First, we present a conceptual framework that characterizes two strategies, namely, differentiation and partnership strategies. Then, spatial error models are employed to test the hypothesis that spatial closeness intensifies price competition, while social closeness mitigates price competition. The estimation results reveal that our hypothesis was verified, in that the social network which has been nurtured for generations in the study hot spring area mitigates price competition, in comparison with the non-hot spring area in Matsuyama. Thus, good partnerships among local operators based on social networks should be more closely scrutinized for the revitalization of traditional hot springs areas.

Keywords: onsen tourism; hot springs resort; competitive structure; ryokan; Japanese accommodations; spatial econometrics (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:12:y:2020:i:7:p:3062-:d:344027

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