Topic Modeling Analysis of Social Enterprises: Twitter Evidence

Shr-Wei Kao and Pin Luarn
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Shr-Wei Kao: Department of Business Administration, National Taiwan University of Science and Technology, Taipei City 10607, Taiwan
Pin Luarn: Department of Business Administration, National Taiwan University of Science and Technology, Taipei City 10607, Taiwan

Sustainability, 2020, vol. 12, issue 8, 1-20

Abstract: Social media is a major channel used for communication by professional and social groups. The text posted on social media contains extremely rich information. To capture the development of social enterprises (SEs), this paper examines the tweets posted on Twitter and searches the hashtags on the Twitter Application Programming Interface (API) that SEs deem to be the most important. The results suggest that these tweets can be divided into three content groups (strategy, impact and business). This paper expands this into four dimensions (strategy, impact, business and people) and six indicators (social, opportunity, change, enterprise, network and team) and establishes a conceptual framework of SEs. This paper aims to enhance the understanding of the pertinent issues recently affecting SEs and extract findings that can act as a reference for follow-up studies.

Keywords: social enterprises; sustainability; topic modeling; Twitter; business model; social innovation; social entrepreneurship (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

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