Perceived Environmental Responsibilities and Green Buying Behavior: The Mediating Effect of Attitude

Guang-Wen Zheng, Abu Bakkar Siddik, Mohammad Masukujjaman, Syed Shah Alam and Alvina Akter
Additional contact information
Guang-Wen Zheng: School of Economics and Management, Shaanxi University of Science and Technology (SUST), Xi’an 710021, China
Mohammad Masukujjaman: Department of Business Administration, Northern University Bangladesh, Banani C/A, Dhaka 1213, Bangladesh
Syed Shah Alam: Faculty of Business, Finance and Information Technology, Mahsa University, Jenjarom Selangor 42610, Malaysia
Alvina Akter: Department of Business Administration, Northern University Bangladesh, Banani C/A, Dhaka 1213, Bangladesh

Sustainability, 2020, vol. 13, issue 1, 1-27

Abstract: The unsustainable operations of producers account for significant carbon emission and subsequent adverse impacts on nature. This study aims to identify the factors that influence consumers’ green buying behavior. The research focuses on the exploratory testing of theories using standardized questionnaires and interviews. Using a convenience selection approach, questionnaire surveys were used to gather primary data from a sample size of 305. The sample demographic reflects people who often make purchases; data were also obtained from shopping centers and elsewhere. The hypothesis testing of variables measured via five-point Likert scale questions was performed using structural equation modeling. We applied closed-ended questions relating to green buying behavior for the convenience of respondents. The empirical result established the effects of attitude, perceived severity of environmental problems, environmental concern, and subjective norms on Bangladeshi consumers’ green buying behavior. Additionally, it was discovered that attitude mediates the association between the perceived environmental responsibility and green buying behavior. Therefore, the government should play a constructive role in educating the public and promoting green business initiatives through improved coordination and legislative intervention.

Keywords: green buying behavior; perceived environmental responsibilities; environmental concern; structural equation modeling (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

Downloads: (external link)
https://www.mdpi.com/2071-1050/13/1/35/pdf (application/pdf)
https://www.mdpi.com/2071-1050/13/1/35/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:13:y:2020:i:1:p:35-:d:466652

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().