Towards a Taxonomy for Design Options of Social Networking Technologies in Sustainable Business Models

Axel Jacob and Frank Teuteberg
Additional contact information
Axel Jacob: Faculty of Business Management and Social Sciences, Osnabrück University of Applied Sciences, 49076 Osnabrück, Germany
Frank Teuteberg: Department of Accounting and Information Systems, Osnabrück University, 49074 Osnabrück, Germany

Sustainability, 2020, vol. 13, issue 1, 1-19

Abstract: Social networking technologies such as social media, crowd concepts, or gamification represent key resources for the integration of customers, value network partners, and the community into sustainable business models. However, there is a lack of understanding of how sustainable enterprises apply such technologies. To close this gap, we propose a taxonomy of design options for social networking technologies in sustainable business models. Our taxonomy comprises eight dimensions that deal with relevant questions of the design of social networking technologies. When creating our taxonomy, we built on existing literature and use cases and involved experienced practitioners in the field of sustainable business models for the validation of our taxonomy. In this way, our study contributes to knowledge on the use of social networking technologies in sustainable business models and how such technologies influence the boundaries of sustainable business models. Likewise, we provide practical insights into the use of social networking technologies in sustainable business models.

Keywords: sustainable business models; social media; crowd concepts; gamification; taxonomy (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.mdpi.com/2071-1050/13/1/81/pdf (application/pdf)
https://www.mdpi.com/2071-1050/13/1/81/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:13:y:2020:i:1:p:81-:d:467157

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().