Analyzing AgriFood-Tech e-Business Models

Maro Vlachopoulou, Christos Ziakis, Kostas Vergidis and Michael Madas
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Maro Vlachopoulou: Information Systems & e-Business (ISEB) Lab, Department of Applied Informatics, University of Macedonia, 54636 Thessaloniki, Greece
Christos Ziakis: Information Systems & e-Business (ISEB) Lab, Department of Applied Informatics, University of Macedonia, 54636 Thessaloniki, Greece
Kostas Vergidis: Information Systems & e-Business (ISEB) Lab, Department of Applied Informatics, University of Macedonia, 54636 Thessaloniki, Greece
Michael Madas: Information Systems & e-Business (ISEB) Lab, Department of Applied Informatics, University of Macedonia, 54636 Thessaloniki, Greece

Sustainability, 2021, vol. 13, issue 10, 1-17

Abstract: The agribusiness sector shows tremendous growth and sustainability prospects by exploiting the challenges of “AgriFood-Tech” business models in the digital environment, by encouraging innovation, accelerating institutional and structural change, enhancing productivity, and introducing new products and services to the market. The purpose of this study is to investigate different types of “AgriFood-Tech” digital models and analyze their role in the agribusiness and AgriFood sector. Based on relevant literature research, the authors present and discuss five indicative examples of “AgriFood-Tech” models, using the Business Model Canvas (BMC) framework. The methodology included the analysis of the components of innovative AgriFood innovative business models paradigms, such as distribution channels, key partnerships, customer selection and relationships, financial viability, and value proposition. The goal was to explore their building blocks and the required decisions that create, deliver, and capture value. Our findings highlight the importance of specific features of the models, including online sharing of information between the stakeholders, online searches of agri-products, and logistics services in the agribusiness sector.

Keywords: “AgriFood-Tech” models; agribusiness sector; business model canvas; BMC framework; digital transformation in agriculture; innovative e-business models (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (5)

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