Public Intentions to Purchase Electric Vehicles in Pakistan

Jaeyoung Lee, Farrukh Baig, Mir Aftab Hussain Talpur and Sajan Shaikh
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Jaeyoung Lee: School of Traffic and Transportation Engineering, Central South University, Changsha 410075, China
Farrukh Baig: School of Traffic and Transportation Engineering, Central South University, Changsha 410075, China
Mir Aftab Hussain Talpur: Department of City and Regional Planning, Mehran University of Engineering and Technology, Jamshoro 76062, Pakistan
Sajan Shaikh: School of Transportation, Southeast University, Nanjing 211189, China

Sustainability, 2021, vol. 13, issue 10, 1-18

Abstract: Electric vehicles (EVs) have the potential to lead the transition in road transportation from traditional petroleum mobility to electric mobility. Despite many environmental benefits, the market penetration rate of EVs is still low in most developing countries. Recently, Pakistan formulated its first EV policy for 2020–2025 to accelerate EV adoption. This study aims to explore the factors, including environmental concerns, perceived ease of use, effort expectancy, social influence, and perceived facilitating conditions, affecting individuals’ behavioral intentions to purchase EVs in Pakistan. The hypotheses were developed based on the literature, and an online questionnaire survey was conducted in Lahore, Pakistan, to collect the relevant data. The partial least square path modeling approach of structural equation modeling was used to test the hypothesis. The results confirmed that the environmental concerns, perceived ease of use, and effort expectancy positively affect the public’s intentions to use EVs in the future. However, social influence and facilitating conditions did not significantly contribute to EV adoption in the present study. The findings suggest that the EV manufacturers aiming to accelerate EV adoption should develop marketing strategies to disseminate information regarding the environmental benefits of EVs and enhance clarity about EVs’ performance and usage.

Keywords: electric mobility; sustainable transportation; public perceptions; environmental concerns; marketing strategies (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (13)

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