The Importance of Sustainability in Diving Tourism—The Case of German Speaking Diving Tourists

Alexander Hodeck, Jacqueline Tuchel, Luisa Hente and Christine von Reibnitz
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Alexander Hodeck: Department of Social Science of Physical Activity and Health, Institute of Human Movement Science and Health, Chemnitz University of Technology, 09111 Chemnitz, Germany
Jacqueline Tuchel: Department of Social Science of Physical Activity and Health, Institute of Human Movement Science and Health, Chemnitz University of Technology, 09111 Chemnitz, Germany
Luisa Hente: Department of Social Science of Physical Activity and Health, Institute of Human Movement Science and Health, Chemnitz University of Technology, 09111 Chemnitz, Germany
Christine von Reibnitz: Marketing, Sales, Tourism and Sports Department, ISM International School of Management, 10827 Berlin, Germany

Sustainability, 2021, vol. 13, issue 11, 1-13

Abstract: Sustainability in sports tourism has increased in recent years. Sustainability is a particular focus for diving tourism. This paper analyses the meaning of sustainability to German speaking diving tourists to draw conclusions for the development of tourism strategies. Based on a literature review on the importance of sustainability in diving tourism, an empirical study was designed to understand the importance of the topic within the target group. A total of 174 German-speaking diving tourists were surveyed using an online-questionnaire. The subjects were clustered regarding their sustainable behavior. It could be shown that there is a correlation between age as well as gender and sustainable behavior. A conjoint measurement showed that for diving tourists, ecological aspects are more important than the prize of a diving trip. The gained insights can contribute to establish new and more sustainable offers in diving tourism and thus developing this area of sports tourism more sustainably overall.

Keywords: sports tourism; diving; sustainability; segmentation (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:13:y:2021:i:11:p:6485-:d:570286

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