Food Safety and Quality in Connection with the Change of Consumer Choice in Czechia (a Case Study)

Lucie Severová, Roman Svoboda, Karel Šrédl, Marie Prášilová, Alexandr Soukup, Lenka Kopecká and Marek Dvořák
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Lucie Severová: Department of Economic Theories, Faculty of Economics and Management, Czech University of Life Sciences Prague, Kamýcká 129, 165 00 Prague, Czech Republic
Roman Svoboda: Department of Economic Theories, Faculty of Economics and Management, Czech University of Life Sciences Prague, Kamýcká 129, 165 00 Prague, Czech Republic
Karel Šrédl: Department of Economic Theories, Faculty of Economics and Management, Czech University of Life Sciences Prague, Kamýcká 129, 165 00 Prague, Czech Republic
Marie Prášilová: Department of Statistics, Faculty of Economics and Management, Czech University of Life Sciences Prague, Kamýcká 129, 165 00 Prague, Czech Republic
Alexandr Soukup: Department of Economic Theories, Faculty of Economics and Management, Czech University of Life Sciences Prague, Kamýcká 129, 165 00 Prague, Czech Republic
Lenka Kopecká: Department of Economic Theories, Faculty of Economics and Management, Czech University of Life Sciences Prague, Kamýcká 129, 165 00 Prague, Czech Republic
Marek Dvořák: Department of Trade and Finance, Faculty of Economics and Management, Czech University of Life Sciences Prague, Kamýcká 129, 165 00 Prague, Czech Republic

Sustainability, 2021, vol. 13, issue 11, 1-20

Abstract: The purpose of this study is to express changes in consumer preferences for certain food products due to the income growth of the population, and to specify the way producers or retailers of these commodities respond to the changes in customer choices. The methodology of this study is based on comparing the economic model of consumer behavior in the market to the analysis of demand elasticity, together with its practical application to food products of the same brand offered by multinational chains in Czechia and Germany. The study presents a new survey, including a comparison of the quality and safety of food products offered by retail chains in Czechia and Germany, and a comparison with similar bio-quality products offered by Czech farmers in their shops or at farmers’ markets. As the comparison indicates, unless multinational producers change their current behavior, consumers will prefer purchasing products from Czech producers, including products offered at farmers’ markets, and shop in neighboring countries where higher-quality original products may be found.

Keywords: consumer choice; Czechia; food retailing; food safety; food quality; retail chain; self-sufficiency (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:13:y:2021:i:11:p:6505-:d:570594

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