The Value of Big Data Analytics Pillars in Telecommunication Industry

Hassan Keshavarz, Akbariah Mohd Mahdzir, Hosna Talebian, Neda Jalaliyoon and Naoki Ohshima
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Hassan Keshavarz: Department of Management of Technology, Malaysia Japan International Institute of Technology (MJIIT), University Teknologi Malaysia, Kuala Lumpur 54100, Malaysia
Akbariah Mohd Mahdzir: Department of Management of Technology, Malaysia Japan International Institute of Technology (MJIIT), University Teknologi Malaysia, Kuala Lumpur 54100, Malaysia
Hosna Talebian: Oil, Gas and Petroleum Research Centre, Amirkabir University of Technology, Tehran 1591639526, Iran
Neda Jalaliyoon: Department of Management of Technology, Malaysia Japan International Institute of Technology (MJIIT), University Teknologi Malaysia, Kuala Lumpur 54100, Malaysia
Naoki Ohshima: Graduate School of Management of Innovation and Technology, Yamaguchi University, 2-16-1, Tokiwa-Dai, Ube, Yamaguchi 755-8611, Japan

Sustainability, 2021, vol. 13, issue 13, 1-36

Abstract: In the Big Data age, businesses in every industry must deal with vast volumes of data. Several experts and practitioners have lately emphasized the need of understanding how, why, and when Big Data Analytics (BDA) applications may be a valuable resource for businesses seeking a competitive edge. However, BDA pays off for some firms while failing to pay off for others due to the fact that investment in Big Data continues to present significant challenges due to the missing link between analytics capabilities and firm performance. According to a recent survey, many businesses spend the bulk of their time analyzing data, with only a tiny fraction employing Big Data Analytics to forecast outcomes and even fewer utilizing analytics apps to enhance processes and strategies. As a result, BDA is not widely used, and only a few companies have seen any benefit from it. To address this issue in the telecommunications domain and in light of the paucity of research on the subject, this study focused on the BDA Pillars (BDAP) in order to achieve benefits through increased revenues and cost savings. For the purpose of this research we have adopted qualitative approach with case study method, and technique of data collection includes semi-structure interview and document analysis. The Delphi technique and in-depth interviews conducted confirmed the existence of five critical elements that contribute to the sustainability of BDAPs and their impact on firm performance.

Keywords: big data analytics pillars; firm performance; business value; innovations and sustainability in telecom; business sustainability (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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