Study of the Tourism Competitiveness Model of the World Economic Forum Using Rasch’s Mathematical Model: The Case of Portugal

José Alberto Martínez-González, Vidina Tais Díaz-Padilla and Eduardo Parra-López
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José Alberto Martínez-González: Department of Business Management and Economic History, Faculty of Economics, Business and Tourism, Universidad de La Laguna, 38206 Santa Cruz de Tenerife, Spain
Vidina Tais Díaz-Padilla: Department of Business Management and Economic History, Faculty of Economics, Business and Tourism, Universidad de La Laguna, 38206 Santa Cruz de Tenerife, Spain
Eduardo Parra-López: Department of Business Management and Economic History, Faculty of Economics, Business and Tourism, Universidad de La Laguna, 38206 Santa Cruz de Tenerife, Spain

Sustainability, 2021, vol. 13, issue 13, 1-20

Abstract: In this paper, the potential of the World Economic Forum (WEF) model to analyze tourism competitiveness is studied. The study aims to analyze the WEF model’s validity, reliability and dimensionality. It attempts to determine the WEF model’s potential for studying tourism destinations’ competitiveness in an integrated context. Finally, using the WEF model, Portugal’s competitiveness is analyzed in an integrated and benchmarking context. The methodology used in this study is the Rasch mathematical model, a methodology that has been effectively demonstrated in social sciences. Competitiveness data from the latest available WEF Travel and Tourism Competitiveness Report (TTCR-2019) has been used. The results show that the WEF model is statistically valid and reliable for studying competitiveness in tourism. Likewise, the WEF model’s high potential for the joint study of competitiveness and individual countries in an integrated and benchmarking context is confirmed. The study facilitates the development of policies to improve tourism competitiveness.

Keywords: benchmarking; competitiveness index; competitiveness report; rasch model; tourism competitiveness; World Economic Forum (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
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