On the Relation between Green Entrepreneurship Intention and Behavior

Joseph Amankwah and Harun Sesen
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Joseph Amankwah: Department of Business, Faculty of Economics and Administrative Sciences, European University of Lefke, Lefke 99770, Northern Cyprus, Turkey
Harun Sesen: Department of Business, Faculty of Economics and Administrative Sciences, European University of Lefke, Lefke 99770, Northern Cyprus, Turkey

Sustainability, 2021, vol. 13, issue 13, 1-16

Abstract: This study investigated the relationship between green entrepreneurship intention (GEI) and green entrepreneurship behavior (GEB). The study explored how university education support and green consumption commitment (GCC) moderate the relationship between green entrepreneurship intention and the GEB of university students in Ghana. The researcher used a quantitative approach. A total of 420 responses from the university campuses in Ghana were acquired through a purposive sampling method. A structural equation model was established with the help of AMOS 18. Confirmatory factor analysis was used to assess the goodness of fit of the hypothesized model, the construct validity was evaluated, and the model had an acceptable fit. The results indicated that GEI positively influenced GEB. High university education support yielded a more substantial effect. This finding supports the notion that UES and GCC moderate the relationship between GEI and GEB. The research was limited to a survey questionnaire. The researcher acknowledges that the research was carried out in Ghana, and for generalization purposes it is recommended that the pool of university students surveyed should be extended to cover more countries in Africa, or a comparative study should be conducted that includes Ghana and some European countries.

Keywords: green entrepreneurship; intention; behavior; sustainability; green consumption commitment; pollution and energy (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (8)

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Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:13:y:2021:i:13:p:7474-:d:588496

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