Does Physical Activity Influence Consumer Acceptance of Gene Edited Food?

J. Ross Pruitt, Kaitlyn M. Melton and Marco Palma ()
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J. Ross Pruitt: Department of Agriculture, Geosciences, and Natural Resources, University of Tennessee at Martin, Martin, TN 38238, USA
Kaitlyn M. Melton: Bedford-Moore Farmers Cooperative, Shelbyville, TN 37162, USA

Sustainability, 2021, vol. 13, issue 14, 1-12

Abstract: Consumer acceptance of new and emerging food production technologies is tied to their understanding of costs and benefits of the product. Advances in bioengineering not only provide direct nutritional benefits to the consumer, but also environmental benefits that improve sustainability. Improved consumer understanding of the benefits of innovative bioengineered food products can aid in the adoption process. We track participants’ physical activity level to determine whether this trait impacts willingness to pay for bioengineered foods. Additionally, we determine whether consumers are willing to pay a premium for gene edited food relative to genetically modified food. The results indicate that there is no link between physical activity and willingness to pay for genetically edited food. Additional results suggest that there is a premium among Asian and other respondents but not by gender.

Keywords: consumer valuation; food; gene editing; genetically modified; physical activity (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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