Research on the Sustainable Operation of Low-Carbon Tourism Supply Chain under Sudden Crisis Prediction

Lu Zhang, Deqing Ma and Jinsong Hu
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Lu Zhang: School of Business, Qingdao University, Qingdao 266071, China
Deqing Ma: School of Business, Qingdao University, Qingdao 266071, China
Jinsong Hu: School of Business, Qingdao University, Qingdao 266071, China

Sustainability, 2021, vol. 13, issue 15, 1-25

Abstract: This paper integrates a low-carbon tourism supply chain consisting of a low-carbon tourist attraction (LTA) providing a low-carbon service and an online travel agency (OTA) responsible for big data marketing. Consumers may also encounter sudden crisis events that occur in the tourist attraction during their visit, and the occurrence of crisis events can damage the low-carbon goodwill of the tourist attraction to the detriment of the sustainable development of the supply chain. Therefore, this paper aims to investigate how tourism firms can develop dynamic strategies in the pre-crisis environment if they envision the occurrence of a crisis event and how crisis events affect interfirm cooperation. This paper uses stochastic jump processes to portray the dynamic evolution of low-carbon goodwill in the context of crisis events and introduces the methods of the differential game and Bellman’s continuous dynamic programming theory to study the sustainable operations of low-carbon tourism supply chains. Our findings provide important managerial insights for enterprises in the tourism supply chain and suggest that they need to not only become aware of the tourist attraction crisis events, but also, more importantly, they need to adjust their appropriate input strategies based on the degree of anticipation of the crisis.

Keywords: low-carbon tourism supply chain; sudden crisis event; big data marketing; low-carbon goodwill (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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