Green and Sustainable Entrepreneurial Intentions: A Mediation-Moderation Perspective

Iftikhar Hussain, Mehrab Nazir, Saadia Bano Hashmi, Assunta Di Vaio, Imrab Shaheen, Muhammad Arfaq Waseem and Adeel Arshad
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Iftikhar Hussain: Faculty of Computing & Engineering, University of Kotli Azad Jammu & Kashmir, Kashmir 11100, Pakistan
Mehrab Nazir: School of Economics and Management, Jiangsu University of Science and Technology, Zhenjiang 212003, China
Saadia Bano Hashmi: Department of Governance and Public Policy, National University of Modern Languages, Islamabad 44100, Pakistan
Assunta Di Vaio: Department of Law, University of Naples Parthenope, 80132 Naples, Italy
Imrab Shaheen: Department of Public Administration, University of Kotli Azad Jammu & Kashmir, Kashmir 11100, Pakistan
Muhammad Arfaq Waseem: Department of Commerce, University of Kotli Azad Jammu & Kashmir, Kashmir 11100, Pakistan
Adeel Arshad: Department of Business Administration, University of Kotli Azad Jammu & Kashmir, Kashmir 11100, Pakistan

Sustainability, 2021, vol. 13, issue 15, 1-13

Abstract: This research was aimed to investigate the connection between the social networking sites and green entrepreneurship intentions through a mediated-moderated model. The study was based on the Shepero’s model of entrepreneurship intentions and Ajzen’s theory of planned behavior. The study design reflects that social networking sites and green entrepreneurship intentions are mediated by risk propensity and self-efficacy, while self-efficacy and green entrepreneurship intentions’ relationship is further moderated by subjective norms. A well-structured and self-administered questionnaire was used to collect data from 500 respondents. The data were analyzed, and hypotheses were tested using PLS-SEM. The study findings confirmed that there exists a positive and significant link between social networking sites and green entrepreneurship intentions through the indirect effect of risk propensity and self-efficacy. However, the findings regarding moderating effect indicated that subjective norms have no significant impact between the self-efficacy and green entrepreneurship intentions. The study findings have significant academic and practical implications for government representatives, policymakers, and entrepreneurial educational institutes that can use these findings.

Keywords: social networking sites; risk propensity; self-efficacy; subjective norms; green and sustainable entrepreneurial intention (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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