Factors Affecting the Growth of E-Shopping over the COVID-19 Era in Hanoi, Vietnam

Minh Hieu Nguyen, Jimmy Armoogum and Binh Nguyen Thi
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Minh Hieu Nguyen: Faculty of Transport—Economics, University of Transport and Communications, Hanoi 100000, Vietnam
Jimmy Armoogum: Economic and Social Dynamics of Transport Laboratory (DEST), Planning Mobilities and Environment Department (AME), Université Gustave Eiffel, IFSTTAR, 77447 Marne la Vallée, France
Binh Nguyen Thi: School of Economics and International Business, Foreign Trade University, Hanoi 100000, Vietnam

Sustainability, 2021, vol. 13, issue 16, 1-21

Abstract: In response to insufficient understanding of the determinants of change in e-shopping behaviors during the COVID-19 pandemic in developing countries, this paper used the data from 355 respondents, collected in Hanoi during the social distancing period (April 2020), to explore the factors associated with shopping online more frequently (i.e., representing the growth of e-shopping) for five product types (food, medical products, clothing, electronics, and books) in Hanoi, Vietnam. The results showed that nearly 80% of the respondents engaged in e-shopping more frequently than they did before the outbreak of COVID-19. As regards shopping online more frequently in general (i.e., for at least one product type), females were more likely to do so. In-store shopping enjoyment and a decrease in income were a facilitator and a deterrent, respectively. Regarding specific product types, completely working from home had a positive association with more frequent e-purchasing for electronics. Fear of disease encouraged higher frequencies of e-shopping for food and medical products. Notably, the shortage of physical supply was not a determinant of buying any product type online more frequently. As for the implications of our findings, supporting and encouraging low-income shoppers, older persons, and females to engage in e-shopping is necessary to limit the detrimental effects of the pandemic on their lives. The growth of internet purchasing expresses a need to manage the development of urban delivery services, to limit the uncontrolled proliferation of motorcycles. E-shopping requires delivery to complete the online-to-offline process; therefore, protecting the health of delivery drivers to ensure the safety of the whole online shopping process would be necessary.

Keywords: online shopping; e-commerce; COVID-19; developing country; Vietnam; social distancing (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

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