The Integrated Role of Personal Values and Theory of Planned Behavior to Form a Sustainable Entrepreneurial Intention

Nosheena Yasir, Nasir Mahmood, Hafiz Shakir Mehmood, Osama Rashid and An Liren
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Nosheena Yasir: School of Economics and Management, Northwest University, Xi’an 710127, China
Nasir Mahmood: School of Management Sciences, Northwestern Polytechnical University, Xi’an 710072, China
Hafiz Shakir Mehmood: School of Information and Technology, Northwest University, Xi’an 710127, China
Osama Rashid: Department of Civil Engineering, University of Engineering and Technology, Lahore 54890, Pakistan
An Liren: School of Economics and Management, Northwest University, Xi’an 710127, China

Sustainability, 2021, vol. 13, issue 16, 1-21

Abstract: Intentions have been described as a key driver of sustainable entrepreneurial opportunity recognition and eventually activity. As a result of this study, interest may increase in entrepreneurship intentions across numerous entrepreneurial levels and styles, specifically from the point of view of sustainability. However, research to date has not been able to completely determine how the intrinsic complications of instantaneously producing social, environmental, and economic means will have an impact on the intentions of university students. This study sought to inspect the impact of self-transcending and self-enhancing value on the advent of intentions. The theory of planned behavior is an adaptive theory that this study quantitatively analyzed using a structural equation model and survey data from 577 university students in Punjab, Pakistan. The empirical findings show that altruistic, biospheric, hedonic, and egoistic values all have an indirect effect on sustainability-driven entrepreneurial intentions, which is important to understand when assessing attitudes toward sustainable entrepreneurship and perceived behavior control. In essence, attitudes, perceived behavior, and social norms all affect aspirations to become a sustainable entrepreneur. In real-world terms, the findings indicate that by using value activation techniques to increase attitudes and educational interest, practitioners may promote sustainable entrepreneurial intentions. It is also suggested how government services could be improved as part of the strategy.

Keywords: self-transcending and self-enhancing values; attitude towards sustainable entrepreneurship; sustainable entrepreneurial intention; triple bottom line; opportunity recognition (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (7)

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