Impact of CSR on Organizational Behavior during a Pandemic: Highlighting Public Health and Safety in the Airline Industry

Sung-Eun Kang, Choong-Ki Lee, Young-Joo Moon, Yae-Na Park and Courtney Suess
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Sung-Eun Kang: Department of Recreation, Parks and Tourism Sciences, Texas A&M University, College Station, TX 77843, USA
Choong-Ki Lee: College of Hotel & Tourism Management, Kyung Hee University, Seoul 02447, Korea
Young-Joo Moon: College of Hotel & Tourism Management, Kyung Hee University, Seoul 02447, Korea
Yae-Na Park: College of Hotel & Tourism Management, Kyung Hee University, Seoul 02447, Korea
Courtney Suess: Department of Recreation, Parks and Tourism Sciences, Texas A&M University, College Station, TX 77843, USA

Sustainability, 2021, vol. 13, issue 17, 1-17

Abstract: This study expands Carroll’s CSR typology with the public health and safety dimension to examine how the airline industry’s CSR and public health and safety activities influence flight attendants’ organizational identification, self-esteem, and commitment to the company during COVID-19. A total of 342 South Korean flight attendants participated in online surveys. Based on social identity theory and using structural equation modeling (SEM), the study reveals that ethical-, economic-, and philanthropic-CSR and public health and safety are positively related to organizational identification and that all are linked to the self-esteem and organizational commitment of flight attendants. However, legal-CSR did not affect their organizational identification. The results suggest that “public health and safety” should be applied when initiatives aim to enhance flight attendants’ organizational behavior. The study’s findings contribute to the literature by extending the original CSR model and providing theoretical and practical implications for academic researchers and airlines during a pandemic.

Keywords: flight attendants; corporate social responsibility; public health and safety; organizational identification; self-esteem; organizational commitment (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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