Impact of Digital Strategic Orientation on Organizational Performance through Digital Competence

Jiatong Yu and Taesoo Moon
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Jiatong Yu: College of Economics and Management, China Jiliang University, Hangzhou 310018, China
Taesoo Moon: School of Management, Dongguk University, Gyeongju 38066, Korea

Sustainability, 2021, vol. 13, issue 17, 1-15

Abstract: In the era of the digital economy, enterprises need a comprehensive digital transformation of strategy, business, organization, competence, and operation. However, being limited themselves to the development of digital technology, previous studies mainly focused on the development and application of digital technology, single case studies, and multi-case studies of digital transformation. Few researchers systematically studied the digital transformation mechanism at the organizational level. Therefore, this study explored the relationship between a strategic orientation and organizational performance though digital competence at the organizational level. To accomplish the task, this study basically constructed the dimensions of digital competence according to core competence theory. Digital competence contains three hub-factors: digital infrastructure, digital integration, and digital management. This study collected 160 questionnaires from Chinese enterprises and analyzed the data using SmartPLS 3. This study analyzed the positive relationship between digital strategic orientation, digital competence, and organization performance. This study identified the importance of digital competence through the empirical analysis of enterprises that are undergoing digital transformation or had completed a digital transformation. Therefore, enterprises need to pay attention to the impact of digital competence on organizational performance. Digital competence is a reshaping of corporate resources when facing a turbulent digital environment. Moreover, digital competence can ultimately achieve value delivery through the improvement of enterprise organizational performance.

Keywords: customer orientation; competitor orientation; technology orientation; digital infrastructure; digital integration; digital management; organizational performance (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (8)

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