The Relationship of CSR and Employee Creativity in the Hotel Sector: The Mediating Role of Job Autonomy

Mengmeng Guo, Naveed Ahmad, Mohammad Adnan, Miklas Scholz, Khalil-ur-Rehman and Rana Tahir Naveed
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Mengmeng Guo: Economics and Management School, Wuhan University, Wuhan 430072, China
Naveed Ahmad: Faculty of Management Studies, University of Central Punjab, Lahore 54000, Pakistan
Mohammad Adnan: Swiss Business School (SBS), 8302 Kloten, Switzerland
Miklas Scholz: Department of Building and Environmental Technology, Division of Water Resources Engineering, Faculty of Engineering, Lund University, 221 00 Lund, Sweden
Khalil-ur-Rehman: Leads Business School, Lahore Leads University, Lahore 54000, Pakistan
Rana Tahir Naveed: Department of Economics and Business Administration, Art & Social Sciences Division, University of Education, Lahore 54000, Pakistan

Sustainability, 2021, vol. 13, issue 18, 1-18

Abstract: Despite the growing surge in the literature about employee creativity, the mainstream literature largely views it from an organizational perspective, and ignores the underlying mechanism that motivates employees to be engaged in different creative tasks. Against this backdrop, the current work was carried out to explore the relationship of corporate social responsibility (CSR) and employee creativity with the mediating effect of autonomy to explain the motivational pull for employee creativity. The data were collected from the employees of the hotel sector of Pakistan through a self-administered questionnaire ( n = 511) and were analyzed by employing the structural equation modeling (SEM) technique. The results revealed that CSR, through the mediating effect of job autonomy, influences employees’ creativity significantly. The findings of the current analysis will help both academia and professionals from the hotel sector to understand the importance of CSR as a booster for employee creativity. Furthermore, the potential role of job autonomy as a mediator in explaining this relationship will also help policymakers to understand the importance of freedom at the workplace to engage the workforce in different extra-roles, including creativity.

Keywords: CSR; job autonomy; employee creativity; extra-role; tourism; hospitality (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (18)

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