Corporate Social Responsibility Reporting in the Casino Industry: A Content Analysis

Heather Markham Kim, Kyuha Cho, Younggin Choi, Junghoon (Jay) Lee and Jinsoo Hwang
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Heather Markham Kim: The College of Hospitality and Tourism Management, Sejong University, Seoul 143-747, Korea
Kyuha Cho: The School of Hotel Administration, Cornell University, 616 Thurston Ave., Ithaca, NY 14853, USA
Younggin Choi: Recreation, Park and Tourism/Hospitality Management, Western Illinois University, 211 Knoblauch Hall, 1 University Circle, Macomb, IL 61455, USA
Junghoon (Jay) Lee: School of Hospitality Leadership, East Carolina University, 306 Rivers Building, Greenville, NC 27858, USA
Jinsoo Hwang: The College of Hospitality and Tourism Management, Sejong University, Seoul 143-747, Korea

Sustainability, 2021, vol. 13, issue 20, 1-16

Abstract: The purpose of this study is to provide preliminary exploration of how corporate social responsibility issues are currently reported and communicated by US major casino companies. Empirical evidence is drawn from standalone CSR reports and websites of the 30 largest casino companies in the US, which is explored through content analysis methodology. This paper finds that there are substantial variations in the reporting and communication of CSR issues by casino companies. While casino companies mainly rely on websites to communicate CSR issues, 23% of the sample companies use standalone CSR reports. Whereas websites tend to provide relatively limited information about CSR activities, standalone CSR reports have a tendency to cover comprehensive CSR themes in a detailed manner. In addition, the content analysis based on website reveals that while most casino companies tend to be passive about responsible gaming, some are trying to behave more actively and responsibly about this issue.

Keywords: corporate social responsibility; content analysis; casino; responsible gaming; standalone reports (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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