Most Often Motivated by Social Media: The Who, the What, and the How Much—Experience from Poland

Karol Król and Dariusz Zdonek
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Karol Król: Digital Cultural Heritage Laboratory, Department of Land Management and Landscape Architecture, Faculty of Environmental Engineering and Land Surveying, University of Agriculture in Krakow, Balicka 253c, 30-198 Kraków, Poland
Dariusz Zdonek: Department of Economics and Informatics, Faculty of Organization and Management, Silesian University of Technology in Gliwice, Akademicka 2A, 44-100 Gliwice, Poland

Sustainability, 2021, vol. 13, issue 20, 1-20

Abstract: Content published in social media (SM) can be motivating. It can induce action, stimulate demand, and shape opinions. On the other hand, it can demotivate, cause helplessness, or overwhelm with information. Still, the impact of SM is not always the same. The paper aims to analyse the relations between sex, personality, and the way social media is used and motivation to take specific actions. The conclusions are founded on a survey (n = 462). The data were analysed with statistical methods. The study revealed that the use of SM has a significant impact on the motivation to act. Browsing through descriptions and photographs of various achievements posted by others in SM increased the intrinsic motivation of the respondents. Positive comments and emojis had a similar effect. Moreover, women and extraverts noted a significantly greater impact of SM on their intrinsic motivation concerning health and beauty effort, travel, hobby, and public expression of opinions than men and introverts. The results can be useful to recruiters. Extravert women that are open to cooperation, thorough, and well-organised are more likely to be active in SM.

Keywords: motivation; personality; predispositions; character; activity; impact (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
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