Service Value Co-Creation in Digital Platform Business: A Case of Xianyu Idle Trading Platform

Ge Yao and Jianming Miao
Additional contact information
Ge Yao: School of Economics and Management, University of Chinese Academy of Sciences, Beijing 100190, China
Jianming Miao: School of Economics, Henan University, Kaifeng 475004, China

Sustainability, 2021, vol. 13, issue 20, 1-21

Abstract: With the emerging digital platform economy, consumption activities are increasingly integrated in the production process of service platforms, and the development of e-commerce platforms shows a new realm for solving sustainability issues such as resource wasting and urban pollution. This paper investigates the service value co-creation processes in the digital platform context and recognizes the service value output categories under different stages among platform business, platform buyers, and sellers. Using an emergent and representative digital platform, the Xianyu idle trading platform, and adopting an embedded case study design and social media analysis approach, this paper illustrates the service value co-creation practices and value categories among users in each stage of purchase. We find that platform business not only facilitates value co-creations but is also an active participant. This study contributes to both value co-creation and platform business literature, and it sheds light on achieving sustainability in the platform economy and moving toward an environmentally friendly society.

Keywords: digital platform business; service value co-creation; service-dominant logic; sustainable development; service innovation (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (5)

Downloads: (external link)
https://www.mdpi.com/2071-1050/13/20/11296/pdf (application/pdf)
https://www.mdpi.com/2071-1050/13/20/11296/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:13:y:2021:i:20:p:11296-:d:655374

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().