How Is the Sustainable Consumption Intention Model in Food Industry under Preference Uncertainties? The Consumer Willingness to Pay on Recycled Packaging Material

Chih-Cheng Chen, Raditia Yudistira Sujanto, Ming-Lang Tseng, Anthony S. F. Chiu and Ming K. Lim
Additional contact information
Chih-Cheng Chen: Department of Business Administration, Mingdao University, Pitou Township 523, Taiwan
Raditia Yudistira Sujanto: Department of Business Administration, Asia University, Taichung City 413, Taiwan
Ming-Lang Tseng: Institute of Innovation and Circular Economy, Asia University, Taichung City 413, Taiwan
Anthony S. F. Chiu: Department of Industrial Engineering, De La Salle University, Manila 1004, Philippines
Ming K. Lim: College of Mechanical Engineering, Chongqing University, Chongqing 400044, China

Sustainability, 2021, vol. 13, issue 21, 1-22

Abstract: Food packaging is costly to consumers and generates a huge volume of packaging waste, especially in Indonesia. Prior studies have neglected to construct a causal sustainable consumption intention model in food industry and link to the consumer willingness to pay under preference uncertainties. To address the gaps, this study explores consumer attributes to build a causal sustainable consumption intention model and takes the model to address the consumer willingness to pay under preference uncertainties. This study proposes a causal model that integrates five aspects of sustainable consumption intention model: (1) sustainable consumption knowledge, attitudes, and behaviors; (2) government policy and regulation on sustainable consumption; (3) recycled packaging eco-labeling certification; (4) supply chain innovation and infrastructure; and (5) sustainable product purchasing features. This study uses the fuzzy Delphi method to confirm the reliability and validate the criteria and applies cause and effect model to address the causal model. In addition, this study collects 428 valid responses to address the willingness to pay for causal sustainable consumption intention model and a cognitive best-worst choice experiment to confirm the model in the food industry. The result reveals that recycled packaging eco-labeling certification is the major aspect for enhancing the model, followed by government policy and regulation and supply chain innovation and infrastructure. In practice, consumers incur inconvenience in purchasing sustainable food products but prefer recycled packaging material at a standardized price.

Keywords: sustainable consumption intention; recycled packaging; eco-labeling certification; fuzzy Delphi method; choice experiment; cognitive best-worst method (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.mdpi.com/2071-1050/13/21/11578/pdf (application/pdf)
https://www.mdpi.com/2071-1050/13/21/11578/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:13:y:2021:i:21:p:11578-:d:660435

Access Statistics for this article

Sustainability is currently edited by Ms. Alexandra Wu

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().