Analysis of Environmental Management Characteristics Using Network Analysis of CEO Communication in the Automotive Industry

Yongkyu Choi and Keun Tae Cho
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Yongkyu Choi: Graduate School of Management of Technology, Sungkyunkwan University, Seoburo 2066, Suwon 16419, Korea
Keun Tae Cho: Department of Systems Management Engineering & Graduate School of Management of Technology, Sungkyunkwan University, Seoburo 2066, Suwon 16419, Korea

Sustainability, 2021, vol. 13, issue 21, 1-23

Abstract: CEO messages in CEO communication are becoming increasingly important. From a sustainable management perspective, it is imperative to study environmental, social, and governance messages. Previous studies on CEO messages have focused on financial analyses. In contrast, this study (1) extracted environment-related words in the CEO messages of automotive companies, (2) selected high- and low-performing automotive manufacturers based on car sales data, (3) compared environment-related keywords used by high-performing (upper group) and low-performing (lower group) companies, and (4) performed a structural interpretation of the keywords to analyze the characteristics of environmental management. A comparison between the upper and lower groups revealed that six keywords— society , electric , technology , standards , contribute , and global —were exclusive to the upper group. The six keywords exclusive to the lower group were sales , target , promote , energy , efforts , and system . Environmental keywords and eco-innovation factors were subjected to keyword–factor mapping and network analysis. Normative pressures , technology , and environmental managerial concerns were the key factors with the highest centrality. Accordingly, the environmental management characteristics of the upper-group corporations can be used as benchmarks by lower groups.

Keywords: ESG; CEO communication; environmental sustainability; network analysis; text mining; automotive industry (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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