Destination Sustainability and Memorable Tourism Experiences

Miguel Ángel Moliner-Tena, Diego Monferrer-Tirado, Juan Bautista Ferreres-Bonfill and Rosa M. Rodríguez-Artola
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Miguel Ángel Moliner-Tena: Business Administration and Marketing Department, Universitat Jaume I, Castellón 12071, Spain
Diego Monferrer-Tirado: Business Administration and Marketing Department, Universitat Jaume I, Castellón 12071, Spain
Juan Bautista Ferreres-Bonfill: Business Administration and Marketing Department, Universitat Jaume I, Castellón 12071, Spain
Rosa M. Rodríguez-Artola: Business Administration and Marketing Department, Universitat Jaume I, Castellón 12071, Spain

Sustainability, 2021, vol. 13, issue 21, 1-12

Abstract: The objective of this paper is to study the relationship between memorable tourism experiences and destination sustainability. Three hypotheses that relate dimensions of sustainability (economic, socio-cultural, and environmental) to memorable tourism experience are considered, based on a review of the literature. A questionnaire designed for that purpose was administered to 1034 tourists who stayed at five rural and sun and beach destinations in Spain. A multigroup analysis with a structural equation model was conducted to establish the differences between both destination types. The results show that destination environmental sustainability influences the memorable tourism experience, though significant differences between rural and sun and beach destinations have been detected. Age plays a moderating role: the younger the tourist the greater the influence of sustainability on memorable tourism experiences.

Keywords: memorable experience; sustainability; generation; rural destination; sun and beach destination (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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