“Can Intelligence Make You Happy?” The Influence of Tourists’ Cultural Sustainability and Intelligence on Their Flow Experience

Boqian Wei, Tingting Yang and Chih-Hsing Liu
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Boqian Wei: College of Tourism, Huaqiao University, Quanzhou 362021, China
Tingting Yang: College of Tourism, Huaqiao University, Quanzhou 362021, China
Chih-Hsing Liu: Department of Tourism Management, National Kaohsiung University of Science and Technology, Kaohsiung City 807, Taiwan

Sustainability, 2021, vol. 13, issue 22, 1-18

Abstract: Chinese culture has been developed over five thousand years, and the ways in which to retain its sustainable development and maintain its rich spiritual treasures are critical issues. In order to address this critical issue, this study examines whether cultural intelligence can promote positive emotions and a flow experience. The results from 509 valid samples reveal that cultural intelligence contributes to a flow experience through a path of “perception–enjoyment–flow”. Cultural experience, perceived aesthetics, perceived authenticity and the awakening of enjoyment are effective conduction factors in the process. Furthermore, this study confirms that creative performance has a positive moderating effect on the relationship between cultural intelligence and cultural experience, perceived aesthetics, and perceived authenticity. The findings clarify the links of the influence of cultural intelligence on tourists’ flow experience, and expand the theoretical framework for research on flow experience and the scope of the application of flow theory.

Keywords: cultural intelligence; flow experience; cultural and creative; creative performance; authenticity (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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