Contract Farming towards Social Business: A New Paradigm

Iffat Abbas Abbasi, Hasbullah Ashari, Amin Jan and Ahmad Shabudin Ariffin
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Iffat Abbas Abbasi: Department of Management and Humanities, Universiti Teknologi PETRONAS, Seri Iskandar 32610, Perak, Malaysia
Hasbullah Ashari: Department of Management and Humanities, Universiti Teknologi PETRONAS, Seri Iskandar 32610, Perak, Malaysia
Amin Jan: Faculty of Hospitality, Tourism and Wellness. Universiti Malaysia Kelantan, City Campus, Pengkalan Chepa 16100, Kelantan, Malaysia
Ahmad Shabudin Ariffin: Department of Management Sciences, Kolej Universiti Islam Perlis (KUIPs), Kuala Perlis 02000, Perlis, Malaysia

Sustainability, 2021, vol. 13, issue 22, 1-17

Abstract: The current paper conceptualises an innovative, sustainable social business contract farming model by blending three essential business aspects, namely, relational norms, social capital, and social business dimensions. In the case of contract farming, evidence shows that the social aspect and social business-based contract farming model are over-sighted. This study offers an efficient social business contract farming model by, first, reviewing the conventional contract farming model and, secondly, by developing and proposing a robust, multidimensional model for contract farming. This proposed framework may have profound implications for the agriculture sector and may provide a strong sustainable contract farming management guideline for the global agriculture industry.

Keywords: sustainable agriculture; social business; social capital; poverty reduction; relational norms (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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